Resume

UX Researcher | Digital Experience Strategist | Data Driven Problem Solver

Detroit, MI (Hybrid/Remote) |bottrel1@msu.edu |  linkedin.com/in/grace-bottrell | grace-bottrell.com

Professional Summary

User focused researcher and digital strategist with a strong background in UX architecture, website re-platforming, and data driven marketing. Skilled in qualitative and quantitative research, information architecture, and cross functional collaboration. Experienced in leading complex web projects from discovery to delivery and transforming business challenges into user centered, research backed solutions.

Core Skills

User & Market Research • Usability Testing • Wireframing & Prototyping • Information Architecture • SEO & Analytics • Competitive Research • Data Analysis (GA4, SEMrush, Excel) • Cross Functional Collaboration • Stakeholder Interviews • Content Strategy • UX Writing • WordPress • Figma • Salesforce • HTML/CSS/JavaScript

Experience

CS Unitec — User Experience & Digital Marketing Specialist
 Norwalk, CT (Hybrid to Remote) | Aug 2023 – Present

  • Led a company-wide website re-platform from Drupal to WordPress.org, rebuilding a “10 tool companies in 1” site to unify brand presence and improve navigation and usability.

  • Conducted UX research and design activities including content inventories, sitemap creation, competitive analysis, and wireframing in Figma to define information architecture and user flow.

  • Designed a user-friendly menu and built a product variation system for 20,000+ SKUs, enabling efficient quote requests and streamlined sales communication.

  • Collaborated with external developers to implement custom functionality, building databases of information to ensure technical accuracy and alignment with user-centered goals.

  • Managed the end-to-end onboarding of company products to distributor websites, building and uploading thousands of SKUs via flat files, ensuring data integrity across multiple platforms (Epicor P21, Excel, Amazon, and partner portals).

  • Drove a significant increase in e-commerce visibility and sales through improved product data, SEO optimization, and consistent distributor collaboration.

  • Partnered with supplier marketing teams to align messaging and digital strategy, fostering cohesive brand storytelling across multiple sales channels.

  • Managed all organic SEO and content optimization, performing keyword research, metadata improvements, and content audits via SEMrush and GA4; produced monthly reports analyzing SEO, PPC, and traffic performance.

  • Participated in and led third-party strategy meetings (Google Ads, Amazon Ads, developers), contributing research-driven recommendations to improve ROI and lead generation.

  • Interviewed, onboarded, and trained new marketing and design specialists, fostering team alignment and process efficiency.

The Cube at Michigan State University — UX Researcher
East Lansing, MI | Oct 2022 – May 2023

  • Planned and executed surveys, interviews, and card sorts to uncover user needs and pain points.

  • Performed qualitative and quantitative analysis through affinity mapping, landscape studies, and competitor benchmarking.

  • Collaborated with designers and developers to apply research insights to accessible, user friendly interfaces on Salesforce and WordPress platforms.

  • Used HTML, CSS, and JavaScript within Salesforce Lightning Design System to prototype new UI blueprints.

  • Delivered findings and usability recommendations to stakeholders to guide iterative design improvements.

Education

Michigan State University — Bachelor of Arts, Experience Architecture
 Graduated May 2023 • National Society of Leadership and Success

Certifications

  • HubSpot SEO Certification

  • Semrush SEO Toolkit • On-Page & Technical SEO • Keyword Research • Site Audit

Technical & Design Tools

Figma • WordPress • Drupal • Salesforce • SEMrush • GA4 • Excel • Adobe CC (Photoshop, Illustrator, XD, Lightroom) • HTML • CSS • JavaScript • Wix • Squarespace • Magento